Privacy Policy

Last Updated: 30th January 2026

Pashm-e-Chinar (the “Brand”) is owned and operated by Toosh Kashmir (“we”, “us”, or “our”), a registered entity located at 02, Lane 6A, Rehmatabad, Malla Bagh, Srinagar 190006, Jammu and Kashmir, India.

1. Data Collection & Usage

We collect information to provide a seamless and personalized shopping experience:

• Personal Information: Name, email, phone number, and shipping address collected during checkout, account creation, or newsletter sign-up.
• Social Login Data: If you choose to log in via Facebook, Google, etc., we receive public profile information permitted by that platform to simplify your account creation.
• Payment Data: Handled securely by Razorpay. We do not store your credit/debit card details on our servers.
• Browsing Data: We use Google Analytics and Rank Math SEO to understand site traffic and improve our visibility.

2. Marketing, Advertising & Multilingual Tracking

We use tracking technologies to provide relevant content and advertisements:

• Social Media & Video: We use Meta (Facebook/Instagram) and TikTok advertising pixels to show you products you may like based on your browsing history.
• Multilingual & Multicurrency: We use WPML to remember your language and currency preferences (e.g., OMR, AED, SAR) via cookies to ensure prices are displayed accurately.
• Newsletters: If you opt-in, we use your email to send updates. You can unsubscribe at any time via the link in the footer of our emails.

3. Cookies & Storage

We use cookies and local storage to:

• Keep track of items in your Shopping Basket and Wishlist.
• Maintain your login session and security.
• Optimise site performance.
• Media Storage: Our website assets and product images are offloaded to Cloudflare R2 for faster global delivery; no personal user data is stored on these media servers.

4. Third-Party Service Providers

We share your data only with essential partners required to fulfil your orders:

• Razorpay: For secure payment processing.
• Shiprocket: Our logistics aggregator. Your name, address, and phone number are shared with them to facilitate door-to-door delivery.
• Blue Dart: Our logistics aggregator. Your name, address, and phone number are shared with them to facilitate door-to-door delivery.
• FluentSMTP: Used to ensure our order confirmations and tailoring updates reach your inbox reliably.

5. Age Consent

By using this site, you represent that you are at least the age of majority in your state or province of residence. As an e-commerce site, we do not knowingly collect data from children under the age of 18 without parental consent.

6. Your Rights (DPDP Act 2023 & GDPR)

In accordance with the Digital Personal Data Protection Act 2023, you have the right to access, correct, or withdraw consent for the processing of your personal data. You may also request the deletion of your account at any time. To exercise these rights, please contact us at [email protected].

7. Contact Information

Toosh Kashmir – 02, Lane 6A, Rehmatabad, Malla Bagh, Srinagar 190006, Jammu and Kashmir, India. Email: [email protected]