Heidi Says by Aamina is a home-grown Kashmiri brand rooted in the heritage of Srinagar. We specialise in authentic Kashmiri clothing, with a focus on traditional Tilla work crafted by skilled local artisans. Every piece is made with care, carrying forward techniques that have been part of Kashmir’s culture for generations.

Our aim is simple: to keep real Kashmiri craftsmanship alive while offering timeless, elegant clothing that reflects the beauty of the Valley. From hand-embroidered details to high-quality fabrics sourced locally, our work celebrates tradition in its truest form.

Heidi Says by Aamina stands for authenticity, culture and craftsmanship. Real Kashmiri work, made in Kashmir, by Kashmiris.